SUBWAY, THE KING AND I
By Adnews Staff
Subway Restaurants of Milford, Connecticut will launch a North American campaign next month tying in with the opening of Warner Bros. Family Entertainment and Morgan Creek's "The King and I", an animated version of the Broadway musical. "The King and I" tells the story of an English widow who travels from London to Siam with her 10-year-old son to take a position as governess for the King's children. Subway's tie-in includes toys based on the movie available in Subway's Kids' Pak meal from March 15 to April 25. The toys for the promotion are a dancing King and Anna, Princess Ying and Tusker finger puppets and a Master Little plush toy. The campaign will be advertised using in-store materials by Publicis Hal Riney & Partners' Chicago office. A television spot for U.S. and Canadian markets is also available.