COCA-COLA INTRODUCES NEW BOTTLED WATER BRAND
By Adnews Staff
Coca-Cola of Atlanta, Georgia is expanding its line of brands with the introduction of Dasani, a purified, non-carbonated bottled water. Dasani will be Coca-Cola's first bottled water brand in North America. Expected to be on the markets by June, Dasani will be packaged in a plastic bottle and will be available in 591ml single serve, 1-litre and 1.5 litre sizes. Internationally, Coca-Cola markets a separate bottled water brand, BonAqua, in about 35 countries. In Canada, Dasani will be promoted but plans are not being released. Dasani joins a range of beverages by Coca-Cola including Coca-Cola Classic, Diet Coke, caffeine-free Diet Coke, Sprite, Diet Sprite, Cherry Coke, Fresca, Barq's Root Bear, Barq's Cream Soda, Barq's Diet Root Beer, Fruitopia fruit beverages, Nestea iced teas, Powerade sports drinks and Five Alive fruit beverages.