QUAKER OATS MAKES BREAKFAST THE MOST MONSTROUS MEAL OF THE DAY
By Adnews Staff
The Quaker Oats Company of Canada Ltd., of Peterborough, Ont. has brought excitement back to eating breakfast with the introduction of Dino Eggs Instant Oatmeal. The excitement begins as soon as kids empty the packet of oatmeal into their bowl, add boiling water and stir. Within seconds, a dozen or more "dinosaur eggs" begin to "hatch" into red and orange baby stegosaurs and triceratops. The hot cereal, available in grocery stores across Canada, is being promoted with in-store displays. A creative was also done by Foote Cone Belding of Chicago for U.S. networks and is being adapted by Harrod Mirlin/FCB of Toronto for a 15 second promo to appear in Canada on YTV beginning next week. The Quakers Oats instant oatmeal line-up also includes five-flavor Blast Pack. Quakers Oats has been operating in Canada since 1901.