WOLF GROUP FLYING AIR ONTARIO
By Adnews Staff
The success of Air Ontario's Wings to the World campaign, created by Toronto-based Wolf Group has led to the expansion of the campaign and an account win for the agency. Wings to the World was the campaign used to launch the airline's new Kingston-Toronto service. Wolf Group began working with Air Ontario on a project basis specifically to launch the new service. Air Ontario was pleased with the campaign and named Wolf, its agency-of-record. The first campaign for Wolf will be to extend the idea of the Wings to the World campaign to other destinations Air Ontario provides. Wolf was awarded the account at the end of last month. The incumbent on the account was Macphee Jesson of Toronto.
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