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PANFINANCIAL HIRES UN LTD. FOR NEW IDENTITY

Un Ltd. Creative Communications of Toronto has picked up a new piece of business. The agency has been handed the Toronto-based Panfinancial Group account and will be responsible for creating a new corporate identity for the company, including re-naming the firm, developing a new logo and new advertising. Un Ltd. won the business without a review. It was referred by another client. The new name and logo will be announced in about a month. Panfinancial provides group health benefits to companies, as well as advice in investments, strategies and planning. The firm wants to develop a new corporate identity that will reflect its diverse services and its attitude.

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