TELEMEDIA GIVES CANADIAN LIVING A FACELIFT
By Adnews Staff
Telemedia Communications of Toronto has revamped its Canadian Living magazine to attract more readers. The monthly publication has updated its graphic design, and expanded coverage in various areas such as health, home, relationships and fashion. The changes will be seen beginning with the March issue. The idea behind the revitalization "was to send a loud signal that we are more than just recipes," publisher and vice-president Caren King told Adnews yesterday. To promote the changes and its diversity, the magazine will be promoted using print and radio ads, as well as point-of-purchase displays and direct marketing. In addition, the March issue will have a trial cover price of $1.99. The campaign was created by Trillium Marketing Management of Toronto. Canadian Living is available by subscription and on newsstands. It has a circulation of 560,000.