ROGERS CANTEL ELIMINATES INTERNATIONAL BORDERS
By Adnews Staff
Rogers Cantel of Toronto has eliminated international borders and announced international calling rates for its Cantel AT&T Pay As You Go service. Effective this week, every Pay As You Go card will allow users to call 10 international countries including Australia, France, Germany, Hong Kong, Israel, Italy, Sweden, the U.K., Japan and China at one flat rate. All countries have a flat rate of 75 cents a minute except for Japan which is one dollar per minute and China, which is $1.50 a minute. Previously, calls could only be made to anywhere in Canada and the U.S. Also this week, Rogers announced it has reduced long distance rates to 21 destinations around the world including countries in Asia, Europe, Latin America and the West Indies, with no time of day restrictions. Rates have been reduced anywhere from 36% to 80% on all postpaid plans. The new rates will be promoted using in-store materials created by Brigandi of Chicago.