CADBURY UNLEASHES CARAMILK COFFEE TREAT
By Adnews Staff
Toronto-based Cadbury Chocolate Canada has given its Caramilk chocolate bar a new flavor. The company recently launched a coffee-flavored Caramilk treat called Caramilk Coffee. To support the chocolate, Cadbury introduced a campaign this week using outdoor and TV ads created by Leo Burnett Co. of Toronto. The three outdoor ads combine the Caramilk Coffee bar with coffee icons such as a coffee pot. Radio spots are also being used in Quebec. They were created by Publicite Leo Burnett of Montreal.
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