ROGERS ADDS TO ONE RATE PLAN
By Adnews Staff
Rogers Cantel of Toronto enhanced its Cantel AT&T Digital One Rate plan last week. The wireless phone company has added Hong Kong, Hawaii and Alaska to the program. The Digital One Rate plan offers one rate calling between any two points anywhere in Canada, the U.S. and the new destinations. There are three plans to choose from. For $75 a month, customers receive 250 minutes of calling, for $150 a month, customers will get 600 minutes of calling and for $300 a month, users can use 1,500 minutes of wireless time. Rogers Cantel is promoting the enhanced service using radio, newspaper and in-store materials in Vancouver, Calgary and Toronto. The ads feature popular landmarks from the three new cities such as the Bank of China Tower and the Hong Kong Convention and Exhibition Centre, both in Hong Kong. The ads were created by Gee, Jeffery & Partners Advertising of Toronto and adapted for the Chinese market by Era Advertising of Toronto.