NOVARTIS HELPS SMOKERS TO PRACTISE NO SMOKING
By Adnews Staff
Novartis Consumer Health Canada of Mississauga, Ont. wants Canadians to give butting out a try. The company recently launched a non-prescription trial version of its Habitrol stop smoking patch in all provinces except Ontario. Called Habitrol Trial Pack, the drug contains two 24-hour nicotine patches. They are available in 21 or 14 mg strengths. The system also includes support tools including a toll-free number staffed with registered nurses and pharmacists, an interactive Web site and a series of educational self-help materials for consumers and health care professionals. The trial pack will be promoted using radio ads created by Ammirati & Puris/Lintas of Toronto.
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