NEW YORK MEN'S CLOTHING COMPANY HEADS NORTH
By Adnews Staff
New York-based men's apparel company, Kenneth Cole, will make its first appearance in Canada in the spring. The company will begin selling its footwear, accessories and men's clothing at upscale department and specialty stores at that time. In addition, Kenneth Cole will have specialty shops in Eaton's stores. Advertising for Kenneth Cole will be handled by The Brainstorm Group of Toronto. The company sells its products under the Kenneth Cole and Reaction labels. Its products include men's tailored clothing, men's and women's accessories including handbags, business cases, luggage, small leather goods, belts, jewelry, scarves, watches and sunglasses, as well as men's and women's footwear. The line will be distributed in Canada by Covarra Fashion Group Canada, Ltd.