PARALLEL CHANGES NAME
By Adnews Staff
Parallel Strategies of Calgary has changed its name and brought all of its divisions under one name. The agency will now be known as Parallel. Its divisions in Anchorage, Whitehorse, Edmonton, Calgary, Toronto, North Bay and Ottawa will also operate under the name Parallel. Until now, the agency would operate under the names Parallel Strategies, Parallel Communications and Parallel Creative. "Over the past two years we have made a number of strategic acquisitions across the country," president Rich Thompson says in a release. "That expansion gave us cause to review our image and identity from a national perspective." Parallel is a division of Axia NetMedia Corp.
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