BIRKS OPENS BOUTIQUE
By Adnews Staff
Montreal-based Henry Birks & Sons Inc. is moving out of the malls. The jewelry chain recently opened its first boutique in Vancouver. Located in Whistler Village, the outlet is 540 square feet in size and features selected jewelry, timepieces and gifts for the leisure and business travelers. Birks plans to open several boutiques across Canada. Advertising for the jewelry retailer is handled by Mamone & Partners of Toronto. Birks operates 37 jewelry and giftware stores across Canada.
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