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BURGER KING SEEKS ETHNIC COMMUNITY

By Adnews Staff

Burger King Restaurants of Canada is targeting the ethnic market for the first time in its latest campaign. The fast-food chain launched a multilingual TV campaign this week. The first ad in the series features a Cantonese jingle and highlights the voices of Chinese-Canadian celebrities. The ad focuses on Burger King's 99 cent menu. The campaign was created by EthnoWorks Inc. of Toronto. Post City Productions of Toronto produced the ads. Both firms are divisions of Hennessy & Bray Communications of Toronto.

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