HOLLAND AMERICA IS GIVING TRAVEL AGENTS A BOOST
By Adnews Staff
Holland America of Seattle, Washington wants consumers to give their travel agents a pat on the back. The cruise line launched a North American contest this week asking travelers to send in their stories about why they love their travel agent. The winning participant will win a cruise for two on Holland America. Their travel agent will win the same prize. The contest is being promoted using a full-page ad in USA Today. In addition, direct mail packages have been sent to travel agents across North America, so they can send them on to their customers. The campaign was created by DDB Needham's Seattle office. Holland America operates eight ships. Key cruise destinations include Alaska, Europe, Hawaii, Mexico, Panama Canal, Caribbean, South America, Canada/New England, the Asia Pacific and World Voyages. The deadline for the contest is Feb. 28.