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READER'S DIGEST MARKETING SEMINAR

By Adnews Staff

The Reader's Digest Association (Canada) will host is 15th annual Reader's Digest Marketing Seminar and Luncheon in Toronto on Nov. 4. Speakers at the event will include former president of TBWA Chiat/Day in Toronto and New York, Ira Matathia, Brand Futures Group founding worldwide director Marian Salzman, Syracuse University professor John Philip Jones, anthropologist/writer/consultant Grant McCracken Ph.D and Palmer Jarvis DDB creative director Chris Staples. Topics to be covered include the latest predications in future trends, leading edge research tools and a perspective on creative ingenuity.

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