CLEARLY CANADIAN OFFERS SUPER-OXYGENATED WATER
By Adnews Staff
Clearly Canadian of Vancouver has given water some extra oxygen. The company will launch its Clearly Canadian 0+2 oxygen enhanced water in B.C. in January and is currently planning the national launch of the product. Clearly Canadian 0+2 will be available in an unflavored version and two fruit choices: fruit-citrus and berry-citrus. The unflavored water is enhanced with up to 10 times the normal concentration of oxygen naturally found in water, while the fruit flavors have five time the normal concentration of oxygen. Clearly Canadian says the brand offers superior refreshment to athletes. The company will promote 0+2 using point-of-purchase materials, in-store demonstrations and event marketing. The campaign will be handled by the Karacters Design Group and Palmer Jarvis DDB, both of Vancouver.