FACTORY CARPET CHOOSES NEW AGENCY
By Adnews Staff
Factory Carpet Inc. of Toronto says its business is changing and has hired an agency to help promote it. The flooring retailer gave its business to McDonnell Haynes Advertising of Toronto without a review. The agency made an unsolicited bid for the account. Factory Carpet says its business is changing from mainly a wall-to-wall carpet retailer to one that also sells hardwood, laminated and ceramic flooring, as well as area rugs. A campaign for Factory Carpet will begin later this month using mainly newspaper and radio. Outdoor ads will be added after Christmas. Factory Carpet has four Toronto-area outlets and one in Ottawa.
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