ROYALE TO SEEK AD AGENCY
By Adnews Staff
Royale Software of Toronto will launch its first product on the market this week and plans to look for an agency to promote it, president Zane Caplan told Adnews last week. The product is called ClearSpeech Works, which is an English pronunciation program for the English as a Second Language market. The company plans to launch a PR campaign for the product this week, then it will begin looking for an agency. PR is being handled by BenchMark Communications of Toronto. The agency recently won the business after a competition with four other Toronto agencies: Environics Communications, Neo GPC Communications, Joanne Smale Communications and Arato Communications. "We chose BenchMark because they had a clear understanding of our business and a proven track record of excellence in communications in working with the consumer and technology press," Caplan says in a release. Royale was founded last January.