ADVANSTAR BUYS MULTIMEDIA TRADE SHOWS
By Adnews Staff
Advanstar Communications of Cleveland, Ohio has bought Multimedia Trade Shows Inc. of Concord, Ont. Multimedia Trade Shows produces newMedia, a trade show and conference serving the Canadian digital content creation market. The event connects manufacturers, distributors and service providers from all industry segments. Multimedia co-founder Bruce Cole will join Advanstar as Canadian regional manager for the information technology events group. Co-founder Jai Cole will continue as a consultant. NewMedia will operate under Advanstar's Digital Media Group, which also includes Post Magazine, a magazine for the animation, film and video post production industry, New Techniques, a magazine for LightWave 3D and Video Toaster/Flyer users and dealers and the Digital Content Creation Expo.