DUREX COVERS UP IN A QUICK, EXOTIC WAY
By Adnews Staff
Durex Canada of Concord, Ont. is getting more creative with its condoms. The company has introduced four new condoms to the Canadian market: Durex Gold, Topaz, Tropical Colors and Scents and Comfort. The Durex Gold condom features a gold case that peels open so it goes on fast. The Topaz uses a built-in slider ring that helps guide the condom on quickly. As the ring unrolls over the head of the penis, the ring separates from the condom. The Tropical condoms are colored and scented condoms. The line features three scents: orange, banana and strawberry and has the colors that match. The Comfort condom is designed with a less constrictive shape that is larger and longer than other condoms. Durex plans to promote the new condoms with advertising, but plans have not been confirmed. Advertising for Durex is done by MacLaren McCann of Toronto, while PR is handled by the GCI Group of Toronto.