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DAVID CAIRNS TAKES ALL THE CREDIT

By Adnews Staff

MasterCard Canada has consolidated its Quebec media planning and buying account with David Cairns & Company of Toronto. The agency already handles the media portion of MasterCard's account in English Canada. The incumbent on the Quebec business was Touche! of Montreal. "DC&C is an important partner of ours, and has been integral in helping us understand and maximize value in the increasingly complex media world," marketing and communications vice-president Tracy Folkes says in a release.

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