AIR CANADA NAMED TITLE SPONSOR OF PGA TOUR
By Adnews Staff
Air Canada has become the title sponsor of the PGA Tour golf tournament being held next August in Vancouver. Under the deal, Air Canada will promote the tournament on a worldwide scale through various marketing events. The airline has been a presenting sponsor of the tour since 1996. In the first three years of the PGA Tour, the event has raised $2.1 million for local charity and community groups. During the 1999 PGA Tour, the purse will be increased to $2.5 million(US), compared to $2 million in 1998.
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