SECOND CUP LAUNCHES EXPRESSO-BASED DRINKS
By Adnews Staff
Second Cup Inc. of Toronto added three new expresso treats to its menu this week. They are: Creme Brulee Ristretto, Caramel Corretto and Mocca Mandarino. Creme Brulee Ristretto features a caramelized sugar flavor of creme brulee, topped with caramel drizzled whipped cream. Caramel Corretto features caramel and vanilla in espresso-infused milk, with a caramel lattice. Mocca Mandarino features the taste of chocolate and orange, topped with foam and sprinkled with orange. Second Cup will promote the new treats using newspaper ads with coupons and radio ads created by Impact/FCB of Toronto to encourage consumers to try out the products. Strategic Objectives of Toronto is handling PR.
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