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SONY OFFERS FLAT-TUBE TVS

Toronto-based Sony of Canada launched a new line of TVs this week that the company says offers improved picture quality. Called Wega, the TVs feature a flat FD Trinitron picture tube. Sony says the tube is both vertically and horizontally flat which will give the TVs a more accurate, sharp and clear picture with minimal glare and no distortion. All of the models are available in 32-inch and 36-inch screen sizes. Two of the TVs feature picture and picture, snapshot screen freeze and a favorite channel index. Sony will promote the new TVs using national magazine, newspaper and TV ads created by Ranscombe & Co. of Toronto. Cohn & Wolfe of Toronto is handling PR.

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