VOYAGEUR OFFERS HEALTH INSURANCE FOR SENIOR TRAVELERS
By Adnews Staff
Voyageur Insurance Co. of Toronto launched a new insurance plan this week for Canadian snowbirds. Called HealthSelect, the insurance is available to healthy seniors aged 55 to 79 traveling 45 to 183 days. Medical coverage is available 24-hours-a-day and premiums are based only on the customer's particular risk factors. Voyageur says HealthSelect costs up to 20% less than similar plans on the market. HealthSelect will be promoted using magazine ads in seniors publications. The campaign will be created in-house, with the help of Vectra Marketing of Toronto. Voyageur provides a variety of travel insurance products including trip cancellation, out-of-country medical, travel accident and baggage insurance. Its products are sold through travel agents across Canada.