STAR CHOICE EXPANDS CHANNEL LINE UP
By Adnews Staff
Star Choice Communications of New Brunswick will add 38 channels to its portfolio over the next month. The move will give Western Canadians 130 channels to choose from, while Eastern Canadians will have access to 145 audio and video channels. The new channels will include CTV SportsNet and MuchMoreMusic nationally, as well as MovieMax 2 in Western Canada, the Asian Television Network in Eastern Canada and Canal Indigo 2, a French language pay-per-view channel. In addition, Star Choice plans to add Galaxie Music, providing subscribers with another 30 audio channels. In all, Star Choice carries 174 channels. Star Choice will incorporate the new channels in advertising already planned for the company. The campaign will begin in November and will use magazine and TV ads created by Leo Burnett Co. of Toronto. This will be the first work the agency has handled for Star Choice. Leo Burnett won the business last month.