ARGYLE PICKS UP INTERNATIONAL PR BUSINESS
By Adnews Staff
Argyle Communications of Toronto and its U.S. affiliate, Rowland Worldwide of New York, have been handed the PR account for Visible Genetics of Toronto. The agencies won the business without a review, although Visible Genetics did speak to other agencies. "We're very pleased to be working with the Argyle/Rowland team at this particularly important time for our company," chairman and CEO John Stevens says in a release. "The agency has the sophistication to understand the nuances of our technology and the ability to communicate its significance to all the audiences that will want to know about it." Argyle and Rowland will handle worldwide PR on the account. Until now, Visible Genetics would hire mainly U.S. PR agencies on a project basis. Visible Genetics manufactures and markets automated DNA sequencing systems and complete diagnostic kits for the analysis of genes linked to disease.