AMEX OFFERS CHANCE TO GOLF WITH A PRO
By Adnews Staff
Amex Canada of Markham, Ont. is giving its cardholders a chance to tee off with Tiger Woods. The company has launched a contest for cardholders in Amex's membership rewards program. Under the contest rules, cardmembers can redeem 2,000 reward points to enter a ballot into the contest. The grand prize winner will receive airfare and accommodations in Orlando, Florida, a round of golf including three holes with Tiger and personal golf instruction from his father Earl Woods. The winner will be announced in mid-October and the prize will be redeemed Nov. 9. Amex will promote the contest using a direct mail campaign targeting its cardholders. The campaign will be handled by Ogilvy & Mather of Toronto.
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