CANADA LIFE GOES WITH AOR
By Adnews Staff
Toronto-based Canada Life has signed a deal in ink to give its ad account to The Communiqué Group of Toronto. The agency was chosen without a review. It was already handling projects for the mutual life insurance company. Prior to Communiqué doing projects for Canada Life, Promanad Communications of Toronto was doing project work for the company. Promanad merged with Communiqué earlier this year. "A fully integrated communications partner like Communiqué makes sense for Canada Life," corporate communications director Kelly Sheard says in a release. "Communiqué has the ability to look at the big picture, as well as the expertise to link our marketing initiatives together with focus and a common message." Canada Life in an international mutual life insurance company offering a range of financial services and products for individuals and groups.