LISE WATIER TO INCREASE DISTRIBUTION
By Adnews Staff
Lise Watier Cosmetiques of Montreal is expanding its Canadian market and moving into the U.S. Over the next few weeks, the company plans to increase its distribution in Western Canada, making its cosmetics, beauty products and fragrances available at all Sears Canada and Eaton's stores. In addition, the products will hit store shelves in New York over the next few weeks. In the past year, Lise Watier began exporting its products to France. In Canada, the company promotes its products using point-of-purchase materials created in-house with the help of Armada Bates of Montreal. PR is handled by Pyramid Public Relations of Montreal. Lise Watier markets eight product lines that include 300 products. The product lines include Neiges and Neiges pour homme. Later this fall, Lise Watier will launch its first children's product called Premieres Neiges, with profits from the sale of the perfume being donated to a charity that will enable girls aged four to 14 to go to summer camp. The other new product line is called Galaxia.