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RCC CONFERENCE

The Retail Council of Canada will host its third annual Retail Marketing Conference in Toronto on Oct. 15. Called Sell or Sink, the event will show attendees how to increase sales through marketing, advertising, promotion, merchandising and point-of-purchase strategies. Speakers at the event will include: The Business Depot president Ed Harsant, Business Depot marketing vice-president Doug Laphen, Bozell Retail chairman and CEO Elliott Ettenberg, Ohio State marketing professor Roger Blackwell and Zellers Canada marketing vice-president Peter Housley.

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