PMA SEMINAR
By Adnews Staff
The Promotional Marketing Association will host a luncheon seminar on Oct. 14 in Toronto. Called How to Use Promotional Research to Build a Successful Promotion, the event will show attendees how to ensure their promotion results are measurable, how to pre-determine a promotion's potential, the effectiveness of communication materials and the benefits of executional audits and post measurement tools. Speakers at the event are Levi Strauss & Co. (Canada) marketing programme specialist Kate Miles, IMI International managing director Don Mayo and Impact/FCB vice-president Christine Ross.
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