HASBRO TARGETS STAR WARS FANS WITH NEW GAME
By Adnews Staff
U.S.-based Hasbro Inc. has developed a Trivial Pursuit game for Star Wars enthusiasts. Called Trivial Pursuit Star Wars Classic Trilogy Collector's Edition, the game features more than 2,400 Star Wars themed questions that fall into five categories: Droids, Creatures and Aliens; Weapons & Vehicles; Characters; History and Geography. The game also uses an electronic R2-D2 figure that randomly determines how many spaces players move, and the playing pieces are characters from the movies: Luke Skywalker, Darth Vadar, Princess Leia and Han Solo. In Canada, the game will be promoted using print ads created by a U.S. agency. Canadian PR is being handled by The Agency of Mississauga, Ont.
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