HALLMARK OPENS FIRST BIG BOX STORE
By Adnews Staff
Hallmark Canada of Toronto has decided to try out a big box style store. The store opened last week, is 6,000 square feet in size and is located in Woodbridge, Ont. The outlet features over 4,000 greeting cards including a specialty line of Italian, Greek and Jewish products, as well as a Kids' corner and spouses' reading area. Children can play with toys and watch videos while their parents shop. New features in the store include a service desk that offers customized gift baskets, balloon bouquets and gift wrapping. A pet department features gifts for pets such as dog dishes and bandannas. Hallmark CDs can be previewed in the store and there is a range of candles, frames, jewelry and Hallmark ornaments for sale. The new store is being promoted using local print ads created by the Leo Burnett Co. of Toronto. APEX Public Relations of Toronto is handling PR.