ROGERS AND AT&T OFFER DISCOUNT ON JOINT SERVICES
By Adnews Staff
Rogers Cantel and AT&T Canada Long Distance Services Company of Toronto are using their strategic alliance in a new joint promotion. Under the deal, customers who subscribe to any one of Cantel AT&T's paging, cellular or Digital PCS services and subscribe to AT&T's residential long distance service will receive a 5% savings on each service. The promotion began last week and will end Nov. 15. Customers can sign up for the two services and the discount by calling a 1-800 number. The promotion will be supported using bill inserts and daily newspaper ads created by Gee, Jeffery & Partners Advertising of Toronto. French-language advertising for Cantel is handled by Groupaction of Montreal. Rogers Cantel entered a long term strategic alliance with AT&T Canada in November 1996.