AIR MILES UNIT CHANGES NAME, LAUNCHES NEW CAMPAIGN
By Adnews Staff
Air Miles Vacations of Toronto has changed its name to Extra Mile Travel and launched a radio campaign this week to promote itself. Extra Mile Travel is the travel agency arm of the Loyalty Group of Toronto, the firm that runs the Air Miles Reward Program in Canada. Extra Mile sells travel packages through a 1-800 number. Customers collect air miles when they purchase packages through the company. The radio campaign will run in major markets across Canada. The ads will be created by Hennessy & Bray Communications of Toronto. This is the first time Extra Mile has used radio to promote itself. Until now, it promoted its travel packages using the database of Air Miles cardholders.
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