S.C. JOHNSON GIVES NEW PRODUCT A BOOST IN QUEBEC
By Adnews Staff
S.C. Johnson of Brantford, Ont. is putting an emphasis on Quebec with the launch of its Antibacterial Fantastik Kitchen Cleaner, which came on the national market late last month. The company has launched original French creative in a TV campaign for the product. The 30-second spot features Yves Pelletier, a stand-up comic in Quebec, who will play both the role of clean freak and of a salmonella bacteria in the commercial. The campaign was created by Mondialis Communication-Marketing of Montreal.
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