ETHICAL FUNDS MOVES INTO TV
By Adnews Staff
Ethical Funds of Vancouver is asking Canadians to invest their money in socially-responsible companies. The mutual fund company launched a national TV campaign this week to increase public awareness about socially responsible investing. There are four ads in the campaign, each using visuals of child labor, pollution and people dying from tobacco-caused cancer, to tell people to think about where they are investing their money. The campaign also uses magazine and Internet ads to promote Ethical Funds' new Registered Education Savings Plan. In addition, Ethical Funds has announced that with every Ethical Funds RESP of $2,000 or more opened between Sept. 1 and Nov. 30, the company will donate 25% of RESP revenues to UNICEF Canada in support of children's education programs in developing countries. The campaign was created by Glennie Stamnes Strategy of Vancouver. Earlier this year, Ethical Funds launched a national newspaper campaign using a similar theme. Ethical Funds invests only in companies that encourage progressive industrial and labor relations, environmental protection and operate in countries that support equal opportunity.