YES CANADA TAKES PROMOTION TO THE STREETS
By Adnews Staff
Yes Canada-BC Publishing of Vancouver has taken to the streets to promote its new youth entrepreneurship magazine. Young people descended onto the streets in 13 Canadian cities to hand out copies of the Realm, Creating Work (You) Want. The cities targeted are: Vancouver, Calgary, Saskatoon, Winnipeg, Whitehorse, Yellowknife, Toronto, Montreal, Quebec City, Halifax, Charelottetown, Fredericton and St. John's. Realm will target Canadian youth and focus on career and labor market issues. The quarterly magazine will interview young entrepreneurs, examine the stereotypes, myths and misunderstandings of the youth culture, and offer a more realistic perspective, as well as discuss the everyday details of owning your own business. Realm will have a circulation of 275,000, with 200,000 being available in English Canada and 75,000 being distributed in Quebec. The publication will be distributed through educational institutions and community agencies, as well as via newsstands and by subscription. In addition to the print version, Realm will have a Web site. The Web version will carry some content from the printed publication, and will feature youth market surveying and data collection, live online focus group testing and recruiting.