CANADELLE ADDS TV AND CINEMA TO THE MIX
By Adnews Staff
Canadelle Inc. of St. Leonard, Que. will add cinema and TV ads later this month to its campaign for its WonderBra Silky Resistance pantyhose. The ads, which will air in Montreal and Toronto, will feature WonderBra's hero wearing the pantyhose standing firm before a speeding getaway car. The goal of the ad is to show that the pantyhose can stand up to anything. The campaign will be handled by Taxi Advertising & Design of Toronto. The TV and cinema ads are a follow-up to a transit campaign for Silky Resistance pantyhose that began last fall.
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