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PALMER JARVIS CAMPAIGNS FOR YOUTH SUPPORT GROUP

Palmer Jarvis DDB and Urban Outdoor Trans Ad of Toronto launched a transit advertising campaign last week in support of Oolagen, a Toronto-based organization that provides councelling, outreach and intervention services to troubled youth. The 12-week campaign, which was produced free of charge, makes use of the tagline, "we don't give up on kids". Oolagen, which has operated in a low-profile fashion for 30 years, approached Palmer Jarvis with the idea of doing the promotion. The relationship is expected to continue with future projects.

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