ARENA LOOKING FOR TITLE SPONSOR
By Adnews Staff
Real Ice of Toronto, the operating company of The Brampton Centre, is looking for a title sponsor for the multi-use facility. The complex will house a 6,000 seat arena which will host Ontario Hockey League games, as well as three ice rinks for recreational use. In addition, it will feature a full-service bar and restaurant and 30 private boxes. The building itself will be branded inside and out with the title sponsor's name. The sponsor will also be able to host customers in their own corporate box or in one of the hosting facilities, implement sampling programs, develop themed promotions or expand customer loyalty programs. Sponsorships can also be carried over to concessions and vending. Community rink sponsors include Bacardi, Maple Lodge Farms and the Royal Bank of Canada. Sponsorships are being handled by Architectus of Toronto. The Brampton Centre was created by the private and public sectors.