LONDON TELECOM EXPANDS LONG DISTANCE SERVICE
By Adnews Staff
The London Telecom Group of Oakville, Ont. has gone international. The long distance reseller began offering long distance calling to seven international destinations this week. The seven countries are Autsralia, France, Germany, Hong Kong, Italy, Japan and the United Kingdom. Customers will be charged at a per-minute rate, which will range from 14 cents to 40 cents per minute depending on which country the subscriber is calling. The same rates apply any time of the day, any day of the week. London Telecom will promote the international service using direct mail targeting its current customers. Over the next few weeks, the company will target the ethnic communities, launching print ads in ethnic community newspapers. Advertising for London Telecom is created in-house. Until now, London Telecom only offered long distance calling to North American destinations. The company also has offices in Vancouver, London, Ont. and Montreal.