NEW YORK FRIES EXPOSES POTATO ABUSE
By Adnews Staff
New York Fries of Toronto plans to expose the factory French fry for what it really is. The French fry chain launched a tongue-in-cheek print campaign this week that exposes the way standard fries are made and medical symptoms allegedly suffered by those who eat them. Each ad also carries a message from the Society For The Prevention Of Undue Degradation And Humiliation Of Potatoes Everywhere (SPUDHOPE), an organization invented for the campaign that purports to lobby for the ethical treatment of potatoes. The only reference to New York Fries in the ads is a picture of the company's fry cup at the bottom right. The goal is to show that New York Fries serves a premium product that does not go through pre-processing, skinning, overcutting and heat-lamping like its competitors. The ads will run throughout the fall in publications such as Time, TV Guide, Tribute, Teen Tribute, Access and What! A Magazine. The campaign will be supported by trayliners announcing a fictional SPUDHOPE award to New York Fries for the human and ethical treatment of potatoes, as well as a Web site calling for the public to protect potatoes from the indignities of poor preparation. The campaign was created by The Chris Hughes Company of Toronto.