LE PARC DOES BIG AD PUSH FOR FIRST TIME
By Adnews Staff
Le Parc of Toronto is embarking on its first big advertising push. The company will launch a campaign in October using radio and Web site ads. Print ads will begin in November. The campaign will be created by Unlimited Creative Communications of Toronto. Le Parc operates two conference and banquet centres in Concord and Markham, both in Ontario. The centre in Concord has been operating for 18 years. The complex in Markham has been in existence for 10 years. Le Parc corporate service director Beryl MacLeod told Adnews yesterday that the company hasn't advertised in the past, with the exception of a few occasional print ads. The company decided to launch a campaign now because it felt the time has come and Le Parc didn't want to be seen as complacent, MacLeod said.