COKE AND LOBLAWS GEAR UP FOR BACK-TO-SCHOOL
By Adnews Staff
Coca-Cola Canada and Loblaws Supermarkets Ltd. is putting computers in school for the fourth year in a row. The duo launched a promotion this week where Loblaw customers in Ontario and Quebec can enter a draw to win a Packard Bell computer. One customer in each store will win a computer. In addition, five of the winners will be selected to award a Computer Room Package to the school of their choice. This prize package includes five Packard Bell computers, a printer, desks and chairs. The promotion will be supported using point-of-purchase materials created by Communicorp of Toronto. The materials include ballot boxes, pole mounts and posters. Other sponsors of the program include Kellogg Canada, The Quaker Oat Co. of Canada, McCain Foods, Kraft Canada, Campbell Soup Company, Blue Water Seafoods, Parmalat Canada, Nabisco Ltd., General Mills Canada, H.J. Heinz Company of Canada, Cadbury Chocolate Canada, J.M. Smuckers Canada, Best Foods Canada, Mott's Canada and Hunt-Wesson Canada.