JETFORM PUTS ACCOUNT UP FOR GRABS
By Adnews Staff
JetForm Corp. of Ottawa has decided to increase its investment in advertising and decided to hire an agency to help with the company's strategic direction. Four Ottawa agencies are short listed for the account. They are: Hewson Bridge and Smith Ltd., Media Plus, McMillan & Associates and Souris & Petitti. A decision is expected by mid-September. Originally, there were 15 agencies on the list. Until now, JetForm handled its advertising in-house, but since it plans to increase its ad spending, the company felt it was the perfect time to hire an agency.
Hewson Bridge & Smith is trying to draw JetForm's attention by launching a bus shelter campaign targeting the company. The ads are in JetForm's neighborhood. The move was made so the agency could demonstrate its "creativity and originality, and keep its name right in front of JetForm," agency president Don Hewson says in a release.