RAMADA SPONSORS ROWING TEAM
By Adnews Staff
Toronto-based Ramada Franchise Canada will sponsor Rowing Canada's National Team for the next four years. The agreement makes Ramada the official hotel of the Canadian National Rowing team and the official hotel of Rowing Canada and its programs. The deal also includes annual cash contributions, special discount rates for the team at all 45 Ramada hotels in Canada, a national fundraising promotion and a complimentary venue for special team events. In addition, Ramada will offer discount rates to all 126 rowing clubs across the country. The deal could top $300,000. "This is a unique sponsorship program," Rowing Canada marketing director Peter Metuzals says in a release. "We obviously want to develop an awareness of the team and, when 45 hotels across Canada are promoting the sport of rowing, it's a big boost. And it doesn't only help the team, but it also helps the sport right across the country with the support for 126 rowing clubs." Ramada is owned by AFM Hospitality Corp.