DEADLINE APPROACHING FOR RETAIL COMP AWARDS
By Adnews Staff
The deadline for entry into Television Bureau of Canada's Retail Comp awards is Oct. 2. The awards celebrate excellence in local, retail-oriented TV advertising in English and French. To be eligible, commercials must have aired in Canada between Sept. 1, 1997 and Aug. 31, 1998. Agencies, television stations, production companies and advertisers residing in Canada can enter the award program. The commercials are judged by consumers who assess spots on the basis of likability and level of purchase or shopping intent. New to the awards this year is the TVBest award, which will recognize the strongest performing entry submitted by a member or affiliated production company. Winners will be announced in February.
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